
Do you have what it takes to win the nomination? The Primary is a strategy game for 1-4 players currently on Kickstarter. Travel the country, host rallies and fundraisers, and predict your opponents’ strategies in order to earn the most delegates and win the game! And – no politics involved!
This week I chatted with The Primary’s designer, Matt Quock, to talk game design, diversity, and the election process.
Why politics? Just an intriguing theme or motivated by the current climate?
I was definitely influenced by the last election cycle and the idea of a game based on the primary election process struck me as something potentially unique. I thought it could make for a neat mechanic how the different states vote at different points in time, as opposed to the general election. I understand politics can be a divisive topic and the theme is probably love/hate for a board game, but after developing the game, I couldn’t seem to find another theme that would match the mechanics as well.
How long have you been working on it?
I’ve been working on The Primary for just over a year. Somehow it seems both like a really long time ago and also like it was just yesterday. As my first “real” game design, it has been a tremendous learning experience – and especially on the business / Kickstarter side of things.
There’s great diversity in the candidate cards – was inclusivity a goal while creating the game?
Yes, it was. I think it is important for everyone to be involved in the democratic process and make sure their voices are heard. That being said, I wanted to make sure a lot of different people were represented in the game. I also think the same idea of diversity is important with the board game industry and hopefully inclusive / accessible games will help get more people interested in the hobby.
Do you think The Primary would be a good way to teach/learn about the election process?
I think it will be a good jumping-off point for people to learn about the primary election process. While The Primary doesn’t follow the exact real-life process, it shows how the primary election is unique and pretty different from the general election. It will be a good way for kids and adults alike to learn about how political parties elect their final nominees for President and the News cards also provide some glimpses of more complex political concepts that hopefully create some curiosity.

With the growing number of people that play solo, the ELECT-O-BOT solo variant is an outstanding idea. Why did you develop a single player mode?
Honestly, a big factor was some of the board game design podcasts that I listen to. I heard a few interviews with solo game designers and the concept intrigued me. It was a unique design challenge, but it’s also definitely a trend that people look for in new games, like you mentioned. I’ve also played a few solo board games (whether a variant or a standalone design) and can appreciate their value.
What do you hope the average player takes away from the game?
First and foremost, I hope players enjoy themselves playing The Primary. If it’s not fun for them, then there’s not much of point in playing a game 🙂 After that, it would be great if The Primary could be a way to get players curious and more interested in the political process.
The Primary has a week left on Kickstarter – back your copy today! The game is published by Mountaintop Games – keep up with their progress on twitter.
Follow AnnaMaria Jackson-Phelps at Girls Play Games. And keep up with all the latest gamer news with Real Women of Gaming on Facebook and Twitter.